How to Use SEO for Marketing?

search engine optimizationWhile the digital landscape has dramatically changed over the past several years, search engine optimization remains a very efficient and important marketing strategy. Here is how you can advertise and promote your business using SEO.

Choosing Keywords

The first thing to do is to analyze the search habits of your target audience and make sure that the words they might use to find your products are used on your pages. For instance, if you provide physiotherapy services, your website content must include phrases or words that searchers will use such as ‘lower back pain’ or ‘massage.’ It is noteworthy that the text included in images does not count. For your convenience, some SEO tools are designed to help prospective advertisers identify the relevant keywords for their chosen market. Once you have chosen your keywords, make sure that they are displayed in the body as well as in the metadata of your web pages.


PageRank is a score out of ten given to your website based on inbound and outbound links. This score helps search engines determine how trustworthy your site is. Linking between sites enables link juice to be carried through, which means that if your site seois connected to a site with a good PageRank, link juice will be sent ahead to your site and that is how your ranking will improve. The question is, what else can you do to improve your PageRank score?

The first thing to do is to make sure that your website is linked to your social media content, most desirably Google+, and try to get listed on professional bodies or free open directories associated with your market. Outbound and internal links are both very crucial. Whenever and wherever you mention a source or website, ensure that they include a hyperlink and a reference. Furthermore, you can alter your menu structure or insert a quick link in the footer that will make sure that every page on your site has a link to all the other pages on the site.

Changing content

The rate at which the search engine spiders reach your site is determined by how frequently you alter the content of your page. You should make it a monthly task to change images and texts or add or remove pages to ensure that your content is updated continually. Alternatively, you can set up a blog on your website and allocate time daily to write some content that your target market might be interested in.

Keeping up to date with SEO

The algorithms that are used by Microsoft and Google to manage the sequence of their results are subjected to improvements and tweaks as they keep striving to deliver even more accurate and precise search results. Therefore, SEO is a moving feast and it requires you to stay up to date. Make sure your website has what is needed for SEO ranking.