The quality of your product is vital to the continued success of your
business. A terrific marketing strategy might bring a customer to your
door, but if the product you deliver fails to satisfy, they will never
return. And worse, the best advertising of all, word-of-mouth, will turn
against you.
"Understand your weaknesses and strengths, your product and the market," urges Paul Kirschner, Regional Representative, SCORE.
Above all, never underestimate the importance of your customers.
Design your product or service based on what they want. Develop your own
standards for quality and constantly reinforce those values. Once quality
slips, customers notice and the competition inches ever closer.
"Supplying your customers with a desired, needed and valued product or service will help ensure their satisfaction and your repeat business and success," says the owner of a television and radio dealership. "In short, always give clients what they want and need."
Still other owners say, "Never lower your standards. Ask for feedback and make it a way of life. Build it into everything you do so you know if your quality is as good as it should be."
To measure how well you are doing, it is critical that you keep an eye
on the competition, consultants say. This means matching what the
competition delivers and then bettering it to hold your ground.
Asking the question, "Are we doing a good job; the best that we can?"
is key to the success of your business. By doing that you will please your
customers and you will set your business apart from competition.
Reprinted from the United States Small Business Administration
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